Driver Program

HENKŌ AUTOLAB- Driver Program

Henkō AutoLab was built from a passion for drifting, engineering, and the community behind it. Our products are designed by drivers who understand the common pain points in drift builds and engineer solutions to address them.

Henkō’s mission isn’t just about building parts; it's about helping drivers grow, supporting their journey, and building a community that pushes the sport we all love forward.

About the Driver Program

The Henkō Driver Program is designed for builders, drivers, and creators who genuinely support the brand and want to grow alongside it.

We support drivers by providing access to our products and platform, and in return, our drivers help bring the brand to life through their builds, driving, and, most importantly, UGC content.

Program Benefits

  • 10–25% Discount on Henkō products (For personal use only)
  • Opportunities to be featured on Henkō social media
  • Early access to new product releases
  • Potential to be considered for higher-level sponsorship, including our affiliate program

Driver Expectations

  • Be actively building or driving a relevant chassis. (350Z, 370Z, G35, G37, etc.)
  • Post consistent content featuring your build and Henkō products. (recommended: 1–2 times per month)
  • Tag @henkoautolab when posting Henkō-related content.
  • Represent the brand professionally within the motorsports community.
  • Engage with the community both online and at events when possible.

What We Look For

  • 1K+ Followers on Instagram or 500 subscribers on YouTube.
  • Clean, well-maintained builds.
  • Consistent posting and genuine engagement on at least one platform. (Instagram, Facebook, TikTok, YouTube)
  • Participation in motorsports events. (any discipline, not just drifting)
  • Strong alignment with the Henkō brand and community.

What Equates To Automatic Rejection

  • Street takeover participation/association. (Street Drifting is okay)
  • An unappealing car. Beat-up drift missiles are great for practice but not good for sponsorship. 
  • Private Instagram account, blank profile picture, or fake profile picture.

Content Guidelines

Content should highlight real-world use of Henkō products, including:

  • Build updates and install content.
  • Driving footage or event coverage.
  • Product-focused or educational content.
  • Honest feedback and real experiences.

*Content does not need to be highly produced. Authenticity matters more than perfection*

Content Usage

By participating in the Henkō Driver Program, you grant Henkō Autolab permission to use your content (photos, videos, and media featuring our products) for marketing and promotional purposes across social media, website, advertising, and email.

Our Goal

We’re building long-term relationships with drivers who genuinely believe in what we’re creating. Whether you’re in the garage or on track, we want to support people pushing their builds and the sport forward.